​© 2019 by Jamie Shum

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Level Up with Industrious: A Night of Career Development

by FindSpark

On Wednesday, May 29, 2019, FindSpark partnered with Industrious to plan and execute an exclusive learning and networking event, “Level Up with Industrious: A Night of Career Development" at Industrious’s headquarters in New York City.

 

Industrious was looking to build on its pipeline of diverse candidates for their Operations Associate and Community Manager roles. Their target demographics consisted of early career professionals who have 2-5 years of work experience and interests in hospitality, operations, community, sales, and coworking. 

 

Additionally, Industrious wanted to create a positive employer branding experience surrounding its mission and values, and provide a special professional development opportunity to select high-potential members within the FindSpark community.

 

My primary responsibilties for this event:

  • Handled the full screening and outreach of prospective event attendees, based on a pre-determined candidate profile by Industrious

  • Created an event web page featuring information about Industrious, event speakers and featured guests, program, and the event invite request process: findspark.com/industrious-career-night

  • Promoted Industrious to FindSpark’s community of 30,000+ members and FindSpark Educator community of 6,000+ subscribers via email marketing campaigns

  • Edited and published two dedicated branded blog articles featuring Industrious on FindSpark.com

  • Advertised the event on FindSpark’s Facebook, Twitter, Instagram, and LinkedIn handles before, during and after the event

  • Sent reminder emails to accepted and confirmed attendees designed to prepare them for the day of the event

 

The Results: FindSpark exceeded its program goal of curating 25 event attendees. Overall, 32 attendees had the opportunity to connect with Industrious employees to learn more about working in the areas of hospitality, operations, community, and sales, and the company's job openings.

 

The event met/exceeded the expectations of 96% of the attendees.

 

Attendee Statistics:

  • 56 total accepted applicants

  • 32 total in-person attendees

  • 81% of attendees identified as people of color

Attendee Testimonials:

"I really enjoyed the event and felt welcomed by everyone from FindSpark and Industrious. It was an in-depth view of the company, their motto, and goals."

"FindSpark events just keep getting better! They are on top of the game when it comes to addressing diverse workplace topics and making meaningful connections. The collaboration between FindSpark and Industrious was a no-brainer."

"At many networking events, oftentimes you may feel that employers can put a wall between the attendees and themselves. This event was not the case at all. I felt really welcomed and learned a lot about Industrious’s goals and their mission. I’m excited to apply for a position at Industrious after attending this event."

Live Event Social Media Coverage - Instagram Story