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2019 PRSA Tri-State District Conference:

Plugging Into Social Good

On Wednesday, October 16, 2019, the PRSA Tri-State District hosted its annual PRSA Tri-State District Conference at New York University's Kimmel Center, Rosenthal Pavilion in New York City.


This one-day conference, featuring a main keynote speaker presentation, 8 professional development panels, and 4 interactive roundtable sessions, brought together 300+ public relations practitioners and communications professionals from the PRSA Tri-State District. The PRSA Tri-State District covers the New York, New Jersey, Greater Connecticut, and Westchester/Fairfield Chapters of PRSA.

The 2019 conference theme is "Plugging Into Social Good":

"Join us for a deep dive into the ways in which brands, PR practitioners, and the media are addressing consumers' growing concerns about the environment, social equality, and diversity and inclusion. We’ll also bring you the state of the art in media relations, crisis management, and social media engagement through inspiring speakers, experts, and panelists and interactive roundtable discussions."

Featured conference speakers include:

  • Keynote Speaker: Brandi Boatner - Social & Influencer Communications Lead, Global Markets, IBM

  • Mallory Blair - CEO & Cofounder, Small Girls PR

  • Errol Cockfield - Senior Vice President, Communications, MSNBC

  • Sree Sreenivasan - Marshall R. Loeb Visiting Professor Of Digital Innovation, Stony Brook University Journalism School

  • Kerry Flynn - Media Reporter, CNN

  • Greg Galant - Cofounder & CEO, Muck Rack & Shorty Awards

  • Christina Stokes - Vice President, Director Of Talent Acquisition, Rubenstein

  • Netta Jenkins Vice President, Global Inclusion, Ask Applications & The Mosaic Group

  • Luba Smolensky - Director, Research Partnerships (Data Science & Analytics), The Michael J. Fox Foundation For Parkinson’s Research

As the Marketing Chair of PRSA Tri-State District's Board of Directors for 2019, I oversaw all organic and paid promotions and campaigns to promote the conference.


My responsibilities included:

  • Handled all live Tweeting and monitoring during the conference day; the event hashtag #TriStateConf peaked at #3 on Twitter's Trending in New York chart on the day of the conference

  • Managed the district's email newsletter housed on MailChimp that is sent to 2,500+ subscribers and handled conference landing page updates

  • Created and scheduled all social media content that is distributed to 1,100+ followers across PRSA Tri-State District's Facebook, Twitter, LinkedIn, and Instagram accounts

  • Supported event production and day-of logistics, and provide customer service and hospitality to attendees and special guests

  • Recruited and onboarded 30+ speakers

  • Participated in bi-weekly calls with the Board of Directors, discussing goals and strategies for expanding awareness, creating digital content, and planning for the annual conference

Attendee Testimonials:

"The panelists and content was amazing and engaging. The content was well put. Overall, the event was worth my time and travels." 

"I really loved the conference theme and panels. PRSA Tri-State District really spoke to issues in our society today that need to be addressed especially from a PR perspective."

"I really enjoyed that the conference theme is something the industry is discussing, especially as it seems like brands are doing it just to jump on the bandwagon and becoming an activist as an individual seems like it’s trendy. I thought the panels were all extremely relevant and there was great insight shared. It’s something that can be talked about for days."

"This conference was really great and insightful. I think as PR pros, we need to be more aware and tap into social issues and aligning our brand mission with the issues."

"Plugging into Social Good was a great theme! Today, media is taking over our world and it is important we use mobile media to our advantage in bettering a tomorrow."

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