Rising Closers: A Sales Career Summit

by FindSpark

On Saturday, November 3, 2018, FindSpark hosted Rising Closers: A Sales Career Summit, a full-day, immersive professional development event at the Centre of Social Innovation in New York City.

 

For this event, FindSpark partnered and closed deals with Hulu, Yelp, and TEKsystems to support their respective diversity & inclusion, recruitment, and employer branding goals.

 

To create a positive experience for event attendees and participating employers, the FindSpark team and I:

  • Handled the full screening of prospective event attendees, based on a pre-determined candidate profile by FindSpark

  • Created an event web page featuring information about Hulu, Yelp and TEKsystems, event speakers, and event attendee application process: findspark.com/risingclosers

  • Promoted Rising Closers to FindSpark’s community of 30,000+ members and FindSpark Educator community of 6,000+ subscribers via email marketing campaigns

  • Published three dedicated branded blog articles respectfully featuring Hulu, Yelp, and TEKsystems on FindSpark.com

  • Designed signage and event program on Adobe Photoshop, outlining the speakers and schedule for Rising Closers, and upcoming FindSpark events

  • Arranged catering, A/V equipment, event schedule, and venue selection and layout

  • Advertised the event on FindSpark’s Facebook, Twitter, Instagram, and LinkedIn handles before, during and after the event

 

The Results: FindSpark exceeded its program goal of curating 30+ event attendees who have 1-5 years of work experience. 

 

Through interactive workshops, keynotes, and dedicated networking time, event attendees connected with employees from Hulu, Yelp, and TEKsystems to learn more about career opportunities in sales and be considered for future openings.

 

The event met/exceeded the expectations of 94% of the attendees.

 

77% of attendees stated their perception of career opportunities in sales is more positive after attending Rising Closers.

 

Attendee Statistics:

  • 69 total accepted applicants

  • 33 total in-person attendees

  • 57% females

  • 79% people of color

  • Average Year of Graduation: 2016

 

Additional Notes:

  • Yelp served as the exclusive host of the Rising Closers Kickoff Happy Hour on Thursday, November 1, 2018.

  • Hulu served as the exclusive sponsor of the Rising Closers event photo booth, with @HuluJobs mention on photos and in social sharing copy.

Attendee Testimonials:

"The FindSpark team did a great job making the event interactive and helping young professionals understand diverse perspectives in sales. The speeches were inspirational and motivating for individuals like myself."

"I remember being hesitant about attending as I had no idea what a career in sales entails but this summit opened my eyes and I’m currently exploring more into it! The speakers shared awesome advice and I enjoyed meeting fellow attendees who were in the same boat as me. I had a wonderful time!"

"I really enjoyed hearing from so many diverse leaders in the sales field. They were very engaging and had many varied experiences and viewpoints that I appreciate hearing at these types of conferences."

Live Event Social Media Coverage of Main Summit Day - Instagram Story

Live Event Social Media Coverage of Kickoff Happy Hour - Instagram Story

​© 2020 by Jamie Shum

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